![]() ![]() So, the content of that message never made it to the server. And because of that, we never saw the content of your message from Bob because your phone is reading it out-it's not the servers reading it out. If you say something like, "Read me my messages from Bob." The synthesis of the text to speech is happening on the device, on the Neural Engine-the combination of the Neural Engine and the CPU. ![]() He used text-to-speech as a specific example of this philosophy in action: "We have a very clear statement about why we think our devices are safer or better or should be more trusted." Giannandrea explicitly tied this decision to privacy concerns. "I think that we have a very clear position on this, which is we are going to do this machine learning advanced technology in as many cases as possible on your device, and the data's not going to leave your device," he said. Some companies aggressively collect personal data from users and upload it to data centers, using machine learning and training as a justification.Īs noted above, Apple does a lot of this collection and processing locally on the user's device. Whatever the nomenclature, machine learning can bring with it a very real and present danger: the undermining of users' privacy. For this reason and others, many AI experts (Giannandrea included) have suggested alternative terms like "machine intelligence" that don't draw parallels to human intelligence. Machine learning doesn't actually make machines intelligent in the same way that humans are. Tech driven by machine learning carries many risks-inheriting and amplifying human prejudices, for example-but going rogue and violently attacking humanity doesn't seem likely in the immediate future. But most experts in applied artificial intelligence will tell you that this dark outcome is far from reality. It evokes malicious synthetic villains from pop culture, like Skynet or HAL 9000. ![]() He believes the hype around AI from other big tech companies is a negative, not a positive, for those companies' marketing efforts "because people are worried about this technology." "They think it's more capable than it is, or they think about this sci-fi view of AI, and you have influential people like Bill Gates and Elon Musk and others saying that this is a dangerous technology." Further Reading Apple takes the wraps off iOS 14 and iPadOS 14 at WWDC 2020"People are worried about AI writ large because they don't know what it is," Giannandrea told me. ![]()
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